The game is simple. Either eat or drink anytime:

• announcers reference Peyton Manning was born in New Orleans
• any time they zoom in on Archie or Eli Manning
• anyone references Hurricane Katrina
• they show a close up of Drew Brees and you can see his birthmark
• they show how you can donate to Haiti (eat/drink, then donate)
• they mention Pierre Garcon is Haitian
• they reference the Colts beating the Patriots
• a commercial comes on for the beer you’re currently drinking
• The camera zooms in on a someone dressed up as an animal or Kim Kardashian
• Brett Favre is mentioned for any reason